Sports Talk

Every club rebrand now looks like a fintech app and I hate it

I spent forty years as a graphic designer, so allow an old man one rant.

Clubs keep 'simplifying' their crests. Out go the castles, ships, lions with too many teeth. In come flat circles and a font that would be at home on a banking app. Very clean. Very scalable. Very forgettable.

Yes, I know, it has to work as a tiny icon on a phone. I designed for print, I am not a dinosaur. Mostly. But a crest is supposed to look like it survived a war, not like it was approved by a committee on a Tuesday.

Kits are the same story. Some years they are beautiful, some years they look like someone sneezed on a gradient tool.

Which badge or kit do you think was ruined by a redesign? Or am I just grumpy because it is cold in Seoul today.